Billboards and the Urban Landscape: Creative Challenge or Zero Tolerance?

LECTURE PRESENTED ON JANUARY 27, 2016

In the 19th century, billboards gradually became symbols of a city’s dynamism. Today, our collective awareness of built heritage and the urban landscape is giving rise to new issues. While some outdoor advertising icons are integral to the Montreal identity, certain practices are clear contributors to visual pollution. Can billboard and landscape truly coexist in harmony?

Moderator:

• Dinu Bumbaru, Policy Director of Heritage Montreal

Speakers:

• Jean-Jacques Stréliski, Respected publicist and Associate Professor, HEC Montréal, Department of Marketing
• Julie St-Arnault, Senior Landscape Architect, Senior Partner, Vlan paysages
• Matt Soar, Associate Professor, Communication Studies, Concordia University, and founder of the Montreal Signs Project

Lecture presented by the McCord Museum and Heritage Montreal.

City Talks is a series of lectures bringing together city thinkers and builders to share their views on current practical urban issues affecting Montrealers.